Insights
Marketing, growth & getting found — in Google and AI search.
Field notes from inside the work: fractional marketing leadership, paid media, analytics, email, and the new game of being recommended by ChatGPT and Perplexity. Written for Denver owners who want the real answer, not a sales funnel.
Generative Engine Optimization (GEO): How to Get Your Business Recommended by ChatGPT, Perplexity & AI Search in 2026
Generative engine optimization (GEO) gets your business cited by ChatGPT, Perplexity & Google's AI Overviews. A Denver consultant's plain-spoken 2026 playbook for AI search optimization — levers, schema & FAQ.
How a Small Business Can Actually Use AI in Marketing in 2026 (Without the Hype)
AI marketing for small business in 2026, hype-free: a Denver marketing director on where AI genuinely helps, where it backfires, and why human taste still wins.
What Is a Fractional Marketing Director — and When Does a Denver Business Need One?
What is a fractional marketing director — or fractional CMO — and when does a Denver business need one? A plain-spoken guide to the role, the cost, and how it differs from an agency or a full-time CMO.
Marketing Consultant vs. Agency vs. In-House Hire: The Real Math for a Denver Small Business
Marketing consultant vs. agency vs. in-house hire for a Denver small business: a senior operator's honest breakdown of real cost, accountability, and what actually ships.
How Much Should a Denver Small Business Spend on Google Ads? (From Someone Who Managed Seven Figures)
How much should a Denver small business spend on Google Ads? A marketer who administered a $1.5M+/yr PPC budget on tying spend to CAC and margin, the real monthly minimum to learn anything, and how to scale what works.
Marketing Analytics for Small Business: The 6 Numbers That Actually Matter
The 6 marketing metrics and KPIs every small business should actually track — CAC, LTV, LTV:CAC ratio, conversion rate, blended ROAS, and lead-to-customer rate — plus the vanity numbers to ignore.
The Email Engine Every Local Business Should Have (and Why Most Don’t)
Email marketing for a small business, done right: owned email beats rented social reach. Here's the simple 4-part email funnel every local business should run — lead magnet, welcome sequence, broadcast, segmentation.
Marketing as a Craft: What Building a Music Business From Scratch Taught Me About Growth
Why hire an artist to run your marketing? Jordan Lovinger on treating marketing as a craft — and how building a Denver music business from scratch, solo, made him a sharper fractional marketing director.
Free guide
The AI-Era SEO Playbook
My field guide to getting a business found by both Google and AI search — ChatGPT, Perplexity, AI Overviews — in 2026. Practical, checklist-heavy, free. Enter your email and I’ll send it over.